The graph is free to browse. The intelligence pays.
Public price exposure costs producers nothing — that's the proof. Subscriptions bill in rand through Paystack; the Trade Desk charges a success fee only when a trade concludes.
1.5%, capped at R150 000
Incumbent brokers and export agents take 2–3% of trade value, uncapped, for a rolodex. The desk charges 1.5% of the confirmed value — both parties confirm before an invoice exists — and the fee stops growing at R150 000, which engages at R10 000 000 of trade value.
Default payer: producer (negotiable per deal). Warm introductions outside a requirement flow cost a flat R2 500.
Estates
From free price exposure to the full intelligence dashboard and export profile.
Estate Intelligence
Phase 2Price dashboard, competitor tracking, sell-through signals, credentials and the Verified Producer badge.
- Nightly price intelligence across every tracked retailer
- Competitor tracking & arbitrage/positioning insight
- Availability-inferred sell-through signals
- Credential manager + Verified Producer badge
- Post availability to the Trade Desk (excess stock, private label)
Intelligence + Export
Phase 3Everything in Estate Intelligence plus the Export Ready profile and priority ranking in Trade Desk matching.
- Everything in Estate Intelligence
- Export Ready profile (spec sheets, Incoterms, multi-currency)
- Priority Trade Desk match ranking
- Introduction requests from verified buyers
Featured Placement
Phase 2Featured placement across catalogue and category pages.
- Homepage + category feature slots
- Priority in search
CapeWine Digital Showcase
Phase 3Always-on digital showcase per estate, per year.
- Showcase profile
- Buyer meeting scheduler
Trade buyers
Verified seats on the desk — requirements, matches, deal rooms.
Trade Buyer
Phase 3Verified buyer seat on the Trade Desk: post requirements, receive graph-proposed matches, negotiate in deal rooms.
- Post structured requirements (public or blind RFQs)
- Graph-proposed matches with scored explanations
- Deal rooms with document trail
- Success fee 1.5% capped at R150K — below incumbent 2–3% brokers
Data & API
The graph as a product: price history, substitution and match-scoring endpoints.
Export Intelligence Report
Phase 3Bespoke market/export intelligence report.
- Category & destination analysis from the live graph
Data API — Basic
Phase 4Catalogue + price endpoints for internal tooling.
- Catalogue API
- Current prices API
- 10K calls/month
Data API — Professional
Phase 4Full price history + availability trends.
- Everything in Basic
- Price history
- Sell-through trends
Graph API
Phase 4Substitution queries, match scoring and portfolio gap analysis for distributor and retailer internal tooling.
- SUBSTITUTES_FOR queries
- Requirement↔availability match scoring
- Portfolio gap analysis
Not sure where you fit?
Producers start free with public price exposure; buyers start with a verified seat application. Both end at the same desk.